After Diane Shiffer retired from working as an educator and social worker, she took on a new calling: as a social media “grandfluencer.” Known on TikTok as YourChubbyVintageNana, she now has nearly two million followers across platforms, as she goes all-in on “the Nana vibe.” Correspondent Faith Salie talks with Shiffer, and with Barbara Costello, of Brunch With Babs, both part of a growing number of older content creators who are finding audiences and post-retirement careers in social media. [Originally broadcast April 13, 2025.]
Source link
![Pinterest](https://pinterest.com/pin/create/button/?url=https://usvix.com/entertainment/meet-the-grandfluencers/&media=https://usvix.com/wp-content/uploads/2025/08/Meet-the-quotgrandfluencersquot.jpg&description=After Diane Shiffer retired from working as an educator and social worker, she took on a new calling: as a social media "grandfluencer." Known on TikTok as YourChubbyVintageNana, she now has nearly two million followers across platforms, as she goes all-in on "the Nana vibe." Correspondent Faith Salie talks with Shiffer, and with Barbara Costello, of Brunch With Babs, both part of a growing number of older content creators who are finding audiences and post-retirement careers in social media. [Originally broadcast April 13, 2025.]){kind=link}